In the digital age, many believe telemarketing is outdated or ineffective which is completely false. In reality, cold calling remains a solid lead generation channel. In 2022, telemarketing is still a key driver for business development.

Some believe a call script is unnecessary, but it is a powerful tool.
A script helps you structure your commercial argument, stay focused and avoid getting lost when a call becomes challenging. It evolves over time thanks to team feedback, and helps maintain consistency across all agents.

A script is not meant to turn agents into robots. It provides a framework a structured path while allowing flexibility.

• Introduction
• Qualification questions to understand the prospect
• Presentation of your offer
• Handling objections
• Closing and call-to-action

List the most common objections you encounter and prepare your responses in advance.
This prevents you from being caught off guard and allows you to answer confidently.

Ubicentrex offers a powerful and flexible call script module

It adapts to every scenario.

Example: managing long-term appointments
• Confirmation email sent when the appointment is booked
• SMS reminder one week before
• SMS reminder the day before
• Satisfaction survey email two days after

You can find the full documentation here.

Telemarketing tools usually include three dialing modes:

1. Preview Mode

Displays the contact sheet before the call is made.
Agents can prepare, but may waste time if the contact doesn’t answer.

2. Progressive Mode

When the agent becomes available, the system automatically dials the number while loading the contact sheet.
The agent only has a few seconds to get ready.

3. Predictive Mode

Uses algorithms to predict when a prospect is likely to answer the phone.
It places several calls simultaneously so agents are always connected at the right time.
Huge boost for productivity and conversions.

Click-to-call allows agents to initiate calls directly from the interface by clicking a phone number.
Benefits:
• No manual dialing
• Saves time
• Eliminates mistyped numbers
• Supports instant, direct marketing actions

This is extremely useful for:
• Training new hires
• Quality control
• Improving scripts

Your software must allow you to track key metrics:
• Average talk time
• Number of calls handled
• Conversion rate

Ubicentrex allows you to build fully customizable dashboards:
• Graphs
• Filters by agent or call group
• Complete export options

All essential to measure and improve your telemarketing performance.