When you launch your business and proudly tell everyone “I’m an entrepreneur”, the very first fear that often arises is the fear of not finding clients.
Finding clients and keeping them loyal is not always easy when you’re just starting out. Many freelancers feel uneasy with commercial outreach and think sales skills are innate. But remember, as a freelance secretary, you work alone and must build your visibility yourself
Develop Your Network
The Rule of the Three Circles
Once your project is launched, your next mission is to make it known as widely as possible. Communication is the key to success. To maximize your chances, apply the “three circles rule”.
Your first circle includes the people closest to you, like family and friends. They are the most reactive, because they know you and want to see you succeed.
Talk to them in person or send them a message. Tell them that if they want to support you, they can share your project on social media or mention it around them.
Grow Your Professional Network
Your second circle is made up of the acquaintances of your first circle, such as friends of your friends and your family’s contacts. These people will discover your activity thanks to word of mouth and social media shares.
Finally, the third circle is the hardest to reach. It includes completely new people and internet users you don’t know. This is when you need to communicate more widely, especially through media, local institutions and the communication channels of your partners. On social media, identify relevant influencers in your niche and send them a short introduction message.
BNI and Professional Events
BNI (Business Network International) is a professional networking group based on mutual referrals. It brings together business owners, freelancers, small businesses and entrepreneurs who want to grow their activities. Participating in BNI can be expensive for someone just starting out, so look for more accessible local networking groups that charge only a small annual fee and organize regular meetups to exchange contacts and recommendations.
Another major event is Go Entrepreneurs (formerly the Salon des Entrepreneurs), the leading business event in Europe. It is ideal to promote your freelance secretary services and meet potential clients.
Coworking Spaces
Coworking spaces are frequented by entrepreneurs, freelancers and small companies who work or hold meetings there. These spaces naturally encourage conversations and connections, giving you an affordable opportunity to network.
Client Recommendations
If you already have satisfied clients, let them know you’re growing your business. A happy client who recommends you has a strong impact on their network. Word of mouth is still one of the most powerful acquisition channels.
Increase Your Visibility
Local Newspapers
A simple article in your local newspaper can make you stand out in your region. It’s perfect if you’re targeting local clients. Many businesses prefer to work with a provider located nearby.
Print Communication
Leave business cards or flyers in strategic locations.
For example
• a popular bakery where artisans and small business owners go for lunch
• office supply stores
• business centers that host small companies
Vehicle signage is another efficient tool. A branded car can be seen by 10,000 to 150,000 people per day depending on your routes and parking spots. Unlike paper ads, your car is visible all day, every day.
Google My Business
Google My Business helps highlight your business profile and website in Google Search and Maps. It is extremely useful for attracting local clients.
You can add photos and videos of your office or your services to make your business profile more appealing. Think of it as a digital storefront.
Online reviews are essential today. According to a SEO Tribunal study, 86 percent of internet users check online reviews before choosing a product or service.
Local Presence and Social Media
Being active on social media is effective if you use it properly. Take a moment to define your strategy.
Where are your prospects? What do you want to post? Which platforms should you use?
Some platforms are professional (LinkedIn, Viadeo) while others target the general public (Facebook, Instagram, Twitter).
Tips from our Community Manager
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• Focus on no more than two platforms to stay efficient
• Choose one professional network and one personal one
• Keep your image clean and avoid sharing private life details
• Avoid grammar and spelling mistakes
• Prioritize quality and relevance over quantity
• Use high quality visuals and avoid watermarked images
• Create a professional page distinct from your personal account
Website and Newsletter
Your website must be well structured and responsive (optimized for smartphones and tablets). The platform doesn’t matter (WordPress, Wix, etc.) as long as it meets web standards.
Your professional website should include
• a list of your services
• an “About” page to introduce who you are and what you bring
• clear contact options (phone, email, contact form)
• client reviews and testimonials
• a strong call to action, such as “contact”, “request a quote” or “book an appointment”
If your website is well referenced, clients will come to you. Don’t hesitate to get help from a web or SEO professional.
A newsletter is also an excellent way to build loyalty. It must be sent responsibly and in compliance with GDPR. Share useful content related to your field to maintain your audience’s interest.
In Summary: How a Freelance Secretary Can Find Clients
Start with the “three circles rule”
• Expand through networks like BNI or other business groups
• Attend professional events and fairs
• Use coworking spaces to meet new contacts
• Encourage client recommendations
• Boost your visibility through local media and print communication
• Use Google My Business and social media strategically
• Build a strong website and use newsletters to retain clients